Erin Monahan, founder of Terra Incognita Media, shares what it’s been like behind the scenes at Terra, what it has taken to build the platform you see today, and some exciting shifts that are going to happen as we enter 2020. She writes, “Some of the original people who answered my call for support ended up leaving because my vision changed. It went from a feminist/political climbing journal, as embarrassing as that is to admit, to the feminist response to the outdoor industry that is today. It’s nothing like it was at the beginning because the platform has evolved as I have evolved. I hope in ten years it’s nothing like it is today.”