Our Mission

Terra Incognita Media is a social justice lens to the outdoor industry. It is a protest of settler colonialism, patriarchy, capitalism, and white supremacy. We strive to instigate meaningful discourse that leads off the page and catalyzes political action.

"terra incognita" means "unknown land." This is a phrase cartographers would use to label areas that were "undiscovered." However, this myth of the land being "undiscovered," led to European colonization and genocide of Indigenous people. 

We seek to make women, femme, queer, trans, POC, and Indigenous voices loud and clear.