Our Mission

Terra Incognita Media is a completely independent feminist media organization that provides a feminist response to the outdoor industry.

Our content, podcast, workshops, and events protest settler colonialism, patriarchy, capitalism, and white supremacy. We strive to instigate meaningful discourse that leads off the page and catalyzes political action.

We seek to raise the level and depth of discourse happening in the outdoor industry. We prioritize womxn, femme, queer, trans, Black, POC, and Indigenous voices in order to highlight the complexity of our relationship with natural spaces.

Core Values of Our Team

Empathy, non-judgmental, humility, values experience, self-awareness, ability to operate in the grey, commitment to the Collective, self-motivated, open and willing to learn/unlearn, ability to build authentic relationships, open and honest communication, passionate, mission alignment


How Will We Sustain Ourselves in the Over-Saturated Market of Magazines and Media?

There is a need for more feminist media outlets, especially one geared towards the outdoor industry. Our business model is unique because we do not rely on investors or advertisements. This means that we are completely, one-hundred-percent funded by our community of dedicated readers, followers, and supporters via our subscriptions and fundraisers. We are working to gain 501(c)3 status so we can be eligible for grants as well.

Who Makes Up Our Team?

Erin Monahan is a co-conspirator and contributing writer who foundedTerra Incognita Mediain 2015.Brittney Okabe joined the team in March 2019 as co-conspirator, DEI consultant, and a contributing photo-journalist. In May 2019, Keithlee Spangler, a prison and police abolition advocate, farmer, and transformative justice facilitator, joined as co-conspirator too. Dez Ramirez joined our team in July 2019 as co-conspirator and strategic consultant.

Since Terra’s beginnings, our team has consisted of a network of friends and dedicated individuals who are based across the nation.Lorena Jasis-Wallace, Larissa Nez, Jolie Varela, Nia Abram, Clio Cy, and Alyssa Denay Carter, have been main contributors and strong pillars of our team through various stages ofTerra Incognita Media.

The long-term vision forTerra is to have a diverse board, and an equally diverse staff. Right now, we are looking for two more co-founders/co-conspirators.We prioritize Black womxn and femmes, Indigenous folx, and folx of color.

Where Did the Name “Terra Incognita Media” Come From?

"terra incognita" means "unknown land." This is a phrase cartographers would use to label areas that were "undiscovered." However, this American myth of the land being "undiscovered," led to the ongoing process of European colonization and the continued genocide of Indigenous peoples. We use this phrase to draw attention to this erasure, as well as the many other myths our country insists on.

Another myth we work to expose and dismantle through our platform is the myth of “inherent goodness” as Professor Eddie Glaude Jr., the chair of Princeton’s Department of African American Studies. White supremacy conditions us to believe in our “inherent goodness,” when in reality this country was built on indigenous genocide and Black enslavement. We encourage our community to not look away from these hard truths, but to constantly uproot them in all of facets of our society, so we can build something new and equitable for all.

We encourage action towards white accountability, sovereignty for indigenous communities, and reparations for Black folx.

Never underestimate the power of $1. Your support means the world to us.

Thank you.

-The Terra Team