As I continued to attend the panels that addressed the issue of women empowerment, it became more obvious that the efforts made by companies were mainly driven by the fact that they benefit financially from catering to the marginalized segment of the market; hence, the point being, don't fool yourself into thinking these efforts are being done out of morality or altruism alone. Ultimately, it's the shift in the makeup of consumers that created the motivation for companies to finally give in as doing so translates into yet again accruing more wealth for themselves.