Gentrification is modern colonialism – whiteness benefits from it, and even “the aesthetic and cultural aspects of the process assert a white Anglo appropriation of urban space and urban history,” reveals Rowland Atkinson and Gary Bridge in their book, Gentrification in a Global Context: The New Urban Colonialism. Our American society has short-term memory loss. Often, we forget the greatly destructive implications and lasting consequences of “old world” conquests. Why do we glorify Alex Honnold for living out of his car, and ignore those who do it out of necessity?