2017 is the year of bigley news: Women are people too. True savvy, successful business people have recently discovered that half of their consumers identity as women.

Collective survival depends on collective action. Companies like One Percent for the Planet are important, but we cannot fool ourselves into thinking that this is all we can do. Too often environmental activism gets shrouded in the belief that donating money is the solution. Voting with our money by donating to good causes is helpful, but these are Band-Aid measures. The work shouldn't stop there.

Do not be afraid to cause a tsunami in the ocean of patriarchy.... “Beta Babes” is not just a trivial phrase that should be dismissed as catchy and cute. It is conning women out of their fullest potential.