Our Mission

Terra Incognita Media is an intersectional feminist response to the outdoor industry. It is a protest of settler colonialism, patriarchy, capitalism, and white supremacy. We strive to instigate meaningful discourse that leads off the page and catalyzes political action.

"terra incognita" means "unknown land." This is a phrase cartographers would use to label areas that were "undiscovered." However, this myth of the land being "undiscovered," led to the ongoing process of European colonization and the continued genocide of Indigenous peoples. We use this phrase to draw attention to this erasure. We hope to start conversations about accountability and repair.

We seek to raise the level and depth of discourse happening in the outdoor industry. We prioritize women, femme, queer, trans, POC, and Indigenous voices in order to highlight the complexity of our relationship with natural spaces.