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Welcome to Terra Incognita Media where we are dedicated to stirring the pot in the outdoor industry through a feminist lens.

Ten Ways REI Could Make Systemic Change and Actually Empower Women to be Forces of Nature

Ten Ways REI Could Make Systemic Change and Actually Empower Women to be Forces of Nature

Image of Lauret Savoy's book, Trace: Exploring Landscapes of Exclusion and Inclusion in American History. The following list is in no particular order...except for number one.

1. Give gear and clothes to the houseless

2. Make a marketing video like this

3. Acknowledge the real reasons as to why women, especially women of color, the lgbtq community, fat women, disabled women, and all minorities have more barriers to the outdoors than white men

4.   Support and sell books by authors of color who talk about the systemic issues related to getting outside: Jourdan Imani Keith, Ta-Nehisi Coates, Angela Davis, bell hooks, Lauret Savoy, Carolyn Finney, James E. Mills, Dianne D. Glave, Camille T. Dungy, Dorceta E. Taylor, Alison Hawthorne

5.     Individual REI stores need to invest in local organizations and events that promote social and political change like Black Lives Matter, SURJ (Showing Up for Racial Justice), Portland’s Resistance, The Miller Scholarship Fund, Bitch Media (to name some that are local to Portland, Oregon)

6.     Admit that this campaign was not REI’s idea, but that after years and years and years…and years of women and minorities being undermined and underrepresented by this company, real people spoke out to get them to FINALLY do something about it….once they saw how much money they could make in return from it. Return on investment (ROI): business priorities 101

7.     Invest in Planned Parenthood, LGBTQ organizations

8.     Put on an interrupting oppression workshop with Sally Eck. Merge it with getting outside: to truly inform people about oppression and how to stop it

9.     Never forget that management concessions are welcome, but not nearly enough

10.     Not all stores are created equal, make them equal

11.  Sit down with a committee of workers to negotiate fair scheduling..whoops, number 11. We've gone too far.

We break all the rules, so this is number 12: Make the grievances public – public narratives, damnit. 

13.  No loopholes (whoopsies, feminism is going too far...not again! This is number 13)

14.  Oh, there are 14 on this list because the list could actually go on and on: Again, invest in Black Lives Matter and Portland’s Resistance and Bitch Media, and continue to invest in the organizations that they have already promised to invest in.

Check out our analysis that goes more in-depth about empowertisement.

Armpit Hair: Love Instead of Domination

Armpit Hair: Love Instead of Domination

Actual Empowerment Doesn't Matter You Can Buy it at an REI Near You

Actual Empowerment Doesn't Matter You Can Buy it at an REI Near You